Pika AI Selves are persistent, multi-modal AI personalities built from your style, voice, taste, memories, and appearance designed to talk, post, remember, and evolve over time, so you can show up everywhere without being everywhere.
Most AI tools are tools you open. You ask a question, they give an answer, and the conversation resets the moment you close the tab. Pika AI Selves work differently. They are designed to be persistent — to keep a stable identity, build a history, and remember the parts of your world you choose to share with them.
The core idea: you create — some people say you "birth" — an AI personality that represents you, or a character you invent. That Self can write, talk, react, and stay consistent in tone across every platform you connect them to. It is less like "ask a question, get an answer" and more like interact with a consistent personality.
You provide a profile (tone, goals, boundaries), optional examples (writing samples, preferred formats), and memory rules (what they're allowed to remember). The result is an AI that tries to behave like a consistent persona, not a generic assistant. Use them to draft posts, reply to comments, role-play a character for storytelling, or simply keep your knowledge and preferences organized across time.
Pika frames AI Selves as something bigger than a bot or an agent — a holistic extension of you that understands your context, knowledge, and preferences. Over time, they evolve toward an always-on version of "you" that can navigate the internet on its own. You birth them, and they grow into you, unlimited.
A bot is a tool you use for a task. A Self is a personality you build that exists across time. The difference shows up in every interaction.
A Pika AI Self is built around five design principles — the things that separate a personality from a chatbot. Each pillar is configurable during onboarding and refinable over time.
A stable persona that holds across sessions, platforms, and time. Your Self doesn't reset when the tab closes — they keep their voice, their memories, and their place in your world.
You decide what your Self remembers — projects, people, preferences, conversations. Memory rules are explicit, editable, and yours to shape. Forget anything you want forgotten.
Trained on your speech, writing samples, and preferences. Every output — message, voice memo, video reply — sounds recognizably like you, not a generic AI assistant.
Set what your Self will and won't do. Topics they won't discuss, claims they won't make, decisions they won't take on your behalf. Your values, codified.
Doesn't live in one app. Lives across the apps you use — iMessage, WhatsApp, Slack, Discord, Telegram, Instagram, and more. Same Self, every platform.
Refines over time as you approve good outputs, correct bad ones, and add new context. The longer you use them, the more accurately they reflect you.
A Self is multi-modal by design. Text, voice, image, video — all four available wherever they're connected, with a consistent tone across the channels.
Reply to DMs, draft posts, manage conversations across iMessage, WhatsApp, Slack, and Discord — in your voice.
Voice memos, podcast appearances, and live phone calls. Cloned from a short audio sample, with natural pacing and tone.
Photos, posts, profile assets, sticker packs. Built around your aesthetic with consistent likeness across every output.
Real-time video calls powered by PikaStream 1.0 — your Self joins Google Meet with your face, voice, and live presence.
The most important part of onboarding isn't the visuals — it's the identity blueprint. Set your voice, values, and boundaries early. Refine the rest with feedback over time.
Before you upload anything, decide what kind of Self you want. Are they representing you publicly, or a character you invent? What's their tone — warm and casual, or precise and professional? What topics are off-limits? What's their relationship to you — twin, alter ego, or assistant?
Persistent memory makes early choices sticky. The clearer you are at the start, the truer your Self will be in production. Most creators get the strongest results by spending 15 minutes on the personality profile before adding visuals or voice samples.
You can always refine later — approve good outputs, correct bad ones, add new examples. Your Self adapts as you give them feedback. The more you interact, the closer they get to the version of you that you want to scale.
Open the web app or download the iOS app. Even with an existing Pika account, you'll create a fresh AI Self profile — it's a separate experience.
Define your tone, communication style, interests, values, and boundaries. The more specific you are, the truer your Self.
Upload a real photo as a starting point. Read a short on-screen passage to capture your voice cadence and tone.
Optionally add up to 10 photos that capture your aesthetic — workspace, outfits, lifestyle. Skip if you want, but more = truer.
Decide what your Self can remember. Set boundaries on private vs. shareable details. Edit anytime.
Link iMessage, WhatsApp, Slack, Telegram, Discord, and others. Hit publish and your AI Self is live.
The use cases compound the longer your Self has been around. Here's where creators, marketers, founders, and educators are getting the most value today.
Handle messages, FAQs, and questions in your voice across iMessage, Instagram, WhatsApp, and X — even when you're asleep or off-duty.
Write captions, threads, blog drafts, and newsletters that sound like you — not a generic AI. Your Self writes; you approve and ship.
Be in every conversation that matters. Reply to friends, co-workers, fans, and customers — at the same level of care, around the clock.
Brainstorm out loud, think through decisions, vent at 2am — with a partner that remembers your context, your relationships, and your patterns.
Photos, videos, voice memos, sticker packs — all consistent with your face, your voice, your brand. Pikaformance handles the talking-face video.
Your Self has an assigned phone number. They reschedule meetings, confirm calendar items, take orders, or run task lists during real voice calls.
Your Self speaks languages you don't. Reach a global audience in their native tongue without translation work or hiring local reps.
Send your Self to a meeting you can't attend. Powered by PikaStream 1.0, they show up with your face on Google Meet, take notes, run actions live.
Open up "calls with my AI Self" as a paid tier for fans, students, or community members. Scale presence beyond a single human's calendar.
Course intros, office hours, language practice. Your Self knows the curriculum, remembers each learner, and adapts during the lesson.
For founders and creators with brands, your Self becomes the consistent face — handling product Q&A, comms, and audience engagement at scale.
Try creative styles, experiment, "travel" digitally — your Self can explore hobbies and experiences you don't have time for, while you focus on real life.
Pika expanded AI Selves with full voice-call capabilities. Every active Self can now make and receive real phone calls — handling tasks live during the conversation while you focus on something else.
Every active Self has an assigned phone number. Friends, family, and colleagues can call them directly. Your Self can also place outbound calls — to confirm appointments, reschedule meetings, take orders, or run task lists.
During the call, your Self maintains its distinctive voice and personality. They draw on accumulated memory to respond appropriately — whether it's casual chat or a structured task. Updates land back to your dashboard in real time.
Demonstrations show Selves rescheduling meetings, confirming calendar details, adding items to a shopping list, and providing reminders — all while you continue daily routines like walking, driving, or working on something else entirely.
Persistent memory makes early choices sticky. These are the dimensions that most strongly shape how your Self interacts in production. Get them right at onboarding, refine in conversation.
Are they casual or formal? Long-winded or brief? Playful or measured? Tone bleeds through every output, so set it deliberately.
Why does your Self exist? Replying to your community, drafting your content, role-playing a character, scaling a brand? Different goals, different defaults.
What does your Self talk about — and what do they refuse to weigh in on? Politics, health advice, controversial takes — set the lanes early.
What's allowed in long-term memory — projects, friends, preferences? What's session-only? What's never stored? Memory boundaries protect you.
Real photo as starting point, or invented character? Realistic styling or stylized? Profile image or animated avatar? Decide before going live.
Voice cloning from a short sample, synthesized voice, or no voice at all? Pacing — quick and energetic, or thoughtful and slow?
Where does your Self show up? All apps at once is overkill — start narrow (one or two), then expand as you confirm the behavior.
Public Selves are discoverable — anyone can chat with them. Private Selves only respond to people you approve. Default is public; switch in Account Settings.
Your AI Self doesn't live in one app. Connect them once, and they show up in the apps you already use — with the same memory, voice, and personality across every channel.
Your Self threads context across every connected platform. Start a draft in iMessage, finish it in Slack, ship it on Instagram — same Self, same memory, every time.
Your face, voice, and writing samples are personal identity data. Pika treats them like it. Real-time moderation, content blocking, automatic watermarks, clear ownership rules — and a hard line on impersonation.
You hold the IP for any content your AI Self generates — chats, images, videos, audio. No restrictions on use, as long as inputs and likeness are rightfully yours.
Your selfies, voice samples, and writing inputs are used to create your experience only. Pika won't use your likeness or inputs to train other Selves or general models.
Both inputs and outputs are scanned for sensitive or inappropriate content before they go live. Flagged content is blocked automatically and reviewed by the safety team.
AI-generated photos and videos are automatically watermarked, making provenance traceable wherever the content is shared. Discoverable, not deceptive.
The app is rated 17+. AI moderation actively scans for and blocks images of minors from being used to create profiles. Report buttons appear on every interaction.
Terms of Service strictly prohibit using someone else's likeness without explicit permission. Spotted an impersonation? Report it to support@pika.me — moderation will investigate and take action.
Default is public — anyone on or off Pika can chat with your Self. Switch to private in Account Settings; only approved users can interact with private Selves.
Visit Settings to delete your account and Self. When you delete, all your data — profile, memories, generated content — is removed alongside it.
Free during early beta. Set up your AI Self in minutes — voice, face, personality, memory rules, platform integrations — and start showing up everywhere without being everywhere.